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Article ID:0000004514Updated on:2019年10月24日更新印刷ページ表示

What is MICE?

mice

MICE is an acronym standing for Meetings by industries, Incentive travel and internship trips held by industries, Conventions and academic conferences held by international agencies and organizations, and Exhibitions/Events such as trade fairs, serving as a general term for business events at which a large visitor turnout and high level of exchange are expected.

The effect of inviting/holding MICE events

Large economic effect

1. The period of stay is long, and the consumption value per individual is high compared to that of general tourists.

Convention participants: 36,925 yen/person (according to the Hiroshima Convention & Visitors Bureau event report for FY 2018)

General tourists: 17,670 yen/person (Hiroshima City tourism report data for 2018)

2. Stable year-round demand

3. Minimally affected by the economy

Creating business opportunities and innovation

1. Introduction of new technologies and products

2. Creation of new business chances by serving as an interpersonal networking venue

Increase in city competitiveness and city brand visibility

1. International and domestic PR

2. Improvement in quality of guest reception

3. Promotion of international exchange

4. Lead-up to additional visits

-Contact Us-

MICE Strategy Division, Tourism Policy Department, Economic Affairs and Tourism Bureau
Tel:81-82-504-2602
Fax:81-82-504-2253
e-mail:mice@city.hiroshima.lg.jp


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