Product name　Cream Buns

Product description

Buns with a moist, melt-in-your-mouth texture

Hattendō was founded as a Japanese confectionary in 1933 in Mihara City. The confectionary then became a Japanese and western confectionary before becoming a bakery that offered over 100 different kinds of bread, and from there, the bakery shifted again, focusing on one type of bread only: cream buns. After spending 1.5 years developing their cream buns, they began sales in 2008. 

Using a unique blend of ingredients in their dough, they were able to develop bread that stays soft even when chilled. Each one is filled with custard cream by hand before being chilled to allow the moisture from the custard to incorporate into the bread, giving it its characteristic moist, melt-in-your-mouth texture. This product established a new genre of bread: dessert breads. It also created demand for a bread as a souvenir gift.

Hattendō's cream buns are baked at the Hiroshima Mihara Rinkū Manufacturing Plant, which opened in 2013, and at a manufacturing plant in Chiba Prefecture. The five standard flavors (custard cream, whipped cream and custard cream, chocolate, azuki red bean, and matcha) have all been recognized as a Hiroshima Brand product.

Retail price

1 bun: ¥320 (incl. tax) / 5-flavor-set: ¥1,600 (incl. tax)

Expiration date

2 days

Supply period

Year-round

Major retailers

Hattendō train station shops (21 shops across Japan), at department store events, supermarkets, retail stores, etc.

Company name

Hattendō Co., Ltd.

Zip code

723-0051

Address

3-31-7 Miya-ura, Mihara City, Hiroshima Prefecture

HP

Hattendō Co., Ltd. (English website)（External link）

Tel

+81(120)52-7152 ＊Customer Service Hours: 9 a.m. to 5 p.m. (excludes weekends and holidays)