The Hiroshima Brand(Sweets)

The Hiroshima Brand system certifies particularly outstanding specialty products from Hiroshima and promotes them throughout Japan to improve their name recognition and boost sales, as well as improve the image of Hiroshima, thus aiming to vitalize the regional economy and promote more visitors to Hiroshima. Our Hiroshima Brand certification system was established in 2007, and as of April 2021, we have certified the 91 products.

 

 

 

 

Culinary Delights

A culmination of various urban functions, Hiroshima City is also an area blessed by bountiful nature and filled with fresh, seasonal food ingredients throughout the year. Here, we’ll introduce delicious Hiroshima Brand foods and confections popular in Hiroshima.

 

Sweets

Momiji Manjū

The key to good Japanese confections is in the sweet red bean paste (an): committed to quality an ingredients down to our water source

Our momiji manjū cake is shaped like a maple leaf, the Hiroshima prefectural flower and tree. We’ve taken our signature sweet red bean paste made with carefully selected red beans from Tokachi in Hokkaido, and spring water from Hiurayama, and baked it inside a light and fluffy but still moist and tender sponge cake. Enjoy the simple charms of our perfectly sweetened momiji manjū.

Nishikidō Co., Ltd.　/　Website: http://www.nisikido.co.jp＜外部リンク＞

 

Momiji Manjū (smooth red bean paste)

The taste you expect from our light purple smooth red bean paste

Fujiiya has a proud history of over 90 years. Our momiji manjū are made with red beans from Hokkaido: we remove the outer skin from the beans before simmering and then strain them through a fine mesh to turn them into a pure paste. Light purple in color, our signature red bean paste comes from ensuring that not too much of the inner red bean skin is removed, preserving the natural flavors of the beans. The cake batter is made with fresh eggs from nearby local farms, and is baked in perfect balance with the red bean paste. The mellow sweetness of our red bean paste inside a fluffy cake: this is the traditional taste that our company will continue to create and preserve.

Fujiiya Co., Ltd.　/　Website: http://www.fujiiya.co.jp＜外部リンク＞

 

Momiji Manjū (smooth red bean paste)

The refined flavor of traditional sarashi-an sweet red bean paste

Our momiji manjū are shaped like the maple leaves in Miyajima’s renowned Momiji-dani Park. We take our signature red bean paste, made by removing the outer skin of the bean and repeatedly soaking and simmering them, and baked it inside a rich sponge cake batter made with eggs. The tender cake outside and refined smooth red bean paste inside are proof that our momiji manjū are made with traditional techniques born of Miyajima, where momiji manjū began.

Yamadaya Co., Ltd.　/　Website: http://www.momiji-yamadaya.co.jp＜外部リンク＞

 

Gosaku Manjū

Simple and delicious

We’ve taken our chunky red bean paste, made with large red beans from Hokkaido, and wrapped it in flour-based dough before topping with domestically-grown walnuts. Filling and delicious, enjoy the roasted flavor of walnuts with the rich but not cloying sweetness of red bean paste in this simple manjū sure to bring a smile to your face.

Heiandō Umetsubo Co., Ltd.　/　Website: http://www.umetsubo.com＜外部リンク＞

 

Tsurukame Monaka

The perfectly balanced harmony of monaka wafers and refined red bean paste

Embossed with the characters for crane and turtle, traditional symbols of good fortune, our monaka are the perfect gift for celebrations. Originally created in the spirit of bringing joy to the people of Hiroshima in the wake of the atomic bombing, it remains a popular confection over 65 years later. The monaka wafer is made with glutinous rice grown in Hiroshima, and inside is one of two varieties of bean paste: chunky red bean made from dainagon red beans from Bicchu, or powdered green tea bean paste. Our monaka combines the unique crisp crunch and savory aroma of monaka wafers with perfectly sweetened and smooth bean paste. Seasonal selections are also available in the spring, fall, and winter.

Takaki Co., Ltd.　/　Website: https://www.okashidokoro-takaki.com＜外部リンク＞

 

New Tale of the Heike (Shin-Heike Monogatari)

An elegant east-meets-west hybrid confection

Since its marketing in 1971 as a unique confection made of baumkuchen filled with sweet red bean paste, Shin-Heike Monogatari has become a nationally acclaimed hit. The visible rings where the confection has been cut represent the 12-layered ceremonial kimono of court ladies, and each box contains a mix of red bean paste and white bean paste fillings to represent two historical warring clans, the Taira and the Minamoto (also known as Heike and Genji): having both clans together in one box is our way of symbolizing peace. Refined sweet red bean paste meets light and luscious baumkuchen to create an elegant confection reminiscent of the masterpiece New Tale of the Heike (Shin-Heike Monogatari) by literary master Eiji Yoshikawa.

Nishikidō Co., Ltd.　/　Website: http://www.nisikido.co.jp＜外部リンク＞

 

Hiroshima Persimmon Yōkan Gionbō

Perfect harmony created by persimmon and sweet bean paste

Since the Meiji era (1868-1912), persimmon yōkan has been known across Japan as a specialty of Hiroshima, made with flavorful white azuki beans and pieces of dried and honey-marinated gionbō persimmons, known for their size and near-lack of seeds. With a delightful and fresh chewy texture, the distinct flavors of sweetened white azuki paste and persimmon blend together beautifully in this luxurious and naturally sweet yōkan.

Heiandō Umetsubo Co., Ltd.　/　Website: http://www.umetsubo.com＜外部リンク＞

 

Tōyōka

A velvety confection with a taste and texture sure to delight

Tōyōka combines our own original blend of chunky and smooth red bean paste with glutinous rice flour dough to create a soft and velvety baked confection perfect for pairing with tea. The well-balanced flavor of the velvety outside blends in harmony with the refined sweetness of the red bean paste inside. Not to be confused with our classic momiji manjū, Tōyōka has its own distinctive taste, earning it a spot as one of our bestsellers.

Yamadaya Co., Ltd.　/　Website: http://www.momiji-yamadaya.co.jp＜外部リンク＞

 

Sake no Iro-Iro Monogatari (Tales of Sake): Hiroshima Sake Gelée

A refreshing dessert featuring local Hiroshima sake

Blessed with clear waters and an environment perfect for making sake, this sake gelée features well-known brands that represent Hiroshima’s own local sake culture in a refreshing gelée confection, individually tailored with fruit juices to complement each brewery’s offering. Enjoy the unique fragrance and taste of Hiroshima sake with this non-alcoholic gelée dessert.

Backen Mozart Corporation　/　Website: http://www.b-mozart.co.jp＜外部リンク＞

 

Baked Mont Blanc

An unexpected twist on the classic mont blanc with a crisp crunch you won’t forget

This refined, handmade confection features an entire candied chestnut surrounded by crème d’amande made with high-quality butter, all wrapped in a paper-thin crisp shell. Savor the rich taste of butter perfectly paired with chestnuts in this unique crunchy on the outside and tender on the inside original baked mont blanc.

Patisserie Alpha　/　Website: http://www.patisserie-alpha.com/index.html＜外部リンク＞

 

Soraguchi Mama's Salty Milk Jam

Additive-free milk jam made with fresh milk from the town of Yuki

This creamy jam is made with fresh milk from the peaceful countryside town of Yuki and sugar. The addition of Hiroshima-specialty product Amabito no Moshio, salt made from the waters of the Seto Inland Sea, brings out the deep umami and rich flavors of the milk. With a long shelf life and high nutritional value, our additive-free jam is popular with all ages, from kids to their grandparents. We simmer our milk for over four hours to give it a distinctive caramel flavor. Dense and rich with a refined, tempered sweetness, our jam brings local Hiroshima flavor to you.

Soraguchi Mama no Milk Kōbō　/　Website: http://soraguchimama.jp＜外部リンク＞

 

Baked Oatmeal Almond Cookies

Cookies made with natural ingredients and a taste that will have you coming back for more

Made with wild oats high in minerals and nutrients, fresh almonds ground in-house, and wasanbon sugar (refined Japanese sugar), these cookies have a delightful crunch with the flavor of roasted almonds. Low in sugar but big in taste, these cookies are a delightful treat that’ll have you reaching for the cookie jar again and again.

Backen Mozart Corporation　/　Website: http://www.b-mozart.co.jp＜外部リンク＞

 

Kamotsuru Sake Cake

The sophisticated flavor of Japanese sake in an elegant cake

This cake is made by renowned Hiroshima bakery, Andersen, using Kamotsuru sake from the famed sake brewery area of Saijo (Higashi-Hiroshima). We’ve taken a light sponge cake made with real butter and eggs and dipped it in junmai sake syrup for a uniquely Hiroshima taste experience. The delicate fragrance of junmai sake combined with a tender and light cake makes this confection perfect for any sake aficionado. **Contains approximately 3% alcohol**

Andersen Co., Ltd.　/　Website: http://www.andersen.co.jp＜外部リンク＞

 

Whole Oyster Senbei Crackers

Crisp senbei crackers made with whole oysters and specialty potatoes

This senbei cracker is made from specialty products from Akitsu-cho, a beautiful seaside town surrounded by the islands of the Setouchi. Using high-quality Maru-aka potatoes, known for their high starch content and sweetness, and topped with an entire plump and flavorful oyster raised in the waters surrounding Akitsu. Savor the complex and natural flavors of our oysters perfectly balanced with potatoes in this crisp senbei.

Maruichi Shōten Ltd.　/　Website: https://www.setonosachi.com＜外部リンク＞

 

Awasetsuka

Three different textures, one great confection: Awasetsuka

Awasetsuka combines three great textures in one: coarse sugar crystals coat two fluffy guimauve marshmallows made with lemon juice and lemon peels, sandwiching a layer of dense lemon jelly made of freshly squeezed Hiroshima lemon juice. Not quite a Japanese confection and not quite western, Awasetsuka transcends the barriers of east and west with this unique original confection.

Fujiiya Co., Ltd.　/　Website: http://www.fujiiya.co.jp＜外部リンク＞

 

Baumkuchen Moon/Sun (Size 4) Gift

Two different baumkuchen inspired by the Great Torī Gate of the Itsukushima Shrine

Inspired by the sun and moon carvings on the east and west sides of the Great Torī Gate of the Itsukushima Shrine, the Moon baumkuchen is moist and tender, using eggs and rice flour made in Hiroshima Prefecture. Contrastly, the Sun baumkuchen is dense and springy, using Hiroshima lemons known for their refreshing citrus tang, and baked to resemble the sun and its rays. Packaging has been approved by the Itsukushima Shrine.

Kunugi Co., Ltd.　/　Website: https://kunugi1994.com＜外部リンク＞

 

Find out more about the Hiroshima Brand

Official Facebook account (Japanese/English)

URL:  https://www.facebook.com/hiroshimabrand＜外部リンク＞

 

　Official Instagram account (Japanese only)

　URL:  https://www.instagram.com/the_hiroshima_brand＜外部リンク＞

 

Inquiries regarding this site

Commerce Promotion Division, Industrial Promotion Department, 

Economic Affairs and Tourism Bureau

Tel： +81-82-504-2318/Fax： +81-82-504-2259
E-mail：syogyo@city.hiroshima.lg.jp