The Hiroshima Brand(Processed Goods)

The Hiroshima Brand system certifies particularly outstanding specialty products from Hiroshima and promotes them throughout Japan to improve their name recognition and boost sales, as well as improve the image of Hiroshima, thus aiming to vitalize the regional economy and promote more visitors to Hiroshima. Our Hiroshima Brand certification system was established in 2007, and as of April 2021, we have certified the 91 products.

 

 

 

 

Culinary Delights

A culmination of various urban functions, Hiroshima City is also an area blessed by bountiful nature and filled with fresh, seasonal food ingredients throughout the year. Here, we’ll introduce delicious Hiroshima Brand foods and confections popular in Hiroshima.

 

Processed goods, etc

Cherry Blossom-Shaped Sausage

A cute cherry blossom-shaped sausage perfect for any meal

Hiroshima residents are sure to recognize this sausage which has been a beloved part of lunch boxes for generations. When sliced, it resembles a cherry blossom, making any dish or lunch box more colorful and festive. With a soft texture and just the right amount of salt and pepper, this sausage is sure to become a household favorite. This product is also popular during the spring cherry blossom season, and as a way to wish students good luck on their entrance exams.

Fukutome Meat Packers, Ltd.　/　Website: http://www.fukutome.com＜外部リンク＞

 

Akimurasaki

Well-pickled Hiroshima-na greens with a hint of red shiso

Hiroshima-na greens, a specialty of Hiroshima, are thoroughly fermented and matured in salt for at least 3 months, then cut into bite-sized pieces and marinated in Yamatoyo's original soy sauce-based rich dashi stock. The aroma of sesame and red shiso mix with a mild sour tang and deep flavors in our refined traditional pickled Hiroshima-na greens.

Yamatoyo Co., Ltd.　/　Website: http://www.yamatoyo.co.jp＜外部リンク＞

 

Nekoshima Pickled Hiroshima-na Greens

Making the most of our ingredients to deliver the taste of nature to your table

Fresh Hiroshima-na greens grown throughout the year by our contract farmers are thoroughly pickled twice, once in a cold storage room (approx. 10℃), and once in a curing room (approx. 0℃). Bright green, fresh, and aromatic with a zesty flavor and delightful crunch, these pickled Hiroshima-na greens make the most of their original natural flavor.

Nekoshima Shōten Co., Ltd.　/　Website: http://www.nekoshima.jp＜外部リンク＞

 

JA Hiroshima City Kawauchi-Grown Authentic Pickled Hiroshima-na Greens

The perfect side dish to accompany rice

Hiroshima-na greens are cultivated in the sandy loam of the Ōtagawa River basin in places such as the well-drained Kawauchi area by farmers, and then painstakingly pickled using traditional methods. Our delicious and beautifully green Hiroshima-na greens have a simple and light taste. With a unique zesty flavor and crispy texture, these pickles are a side dish sure to make your rice taste better than ever.

Hiroshima City Agricultural Cooperative Association, Pickled Hiroshima-na Greens Center　

Website: http://www.ja-hiroshimashi.or.jp＜外部リンク＞

 

Pickled Hiroshima-na Greens Akina

The fresh taste and unique texture of lightly-pickled Hiroshima-na greens

One of the three great Japanese pickled greens, our Hiroshima-na greens are painstakingly pickled by hand, one bunch at a time. Cultivated by our trusted local contracted farmers, we then carefully pickle the greens three times (rough pickling, medium pickling, full pickling) to maximize their wonderful taste. They have the satisfying crunch Hiroshima-na greens are known for, and a spicy flavor similar to wasabi: a traditional flavor brought out by our unique processing method.

Yamatoyo Co., Ltd.　/　Website: http://www.yamatoyo.co.jp＜外部リンク＞

 

Black Sea Bream Miso

Miso filled with the deep flavors of the Seto Inland Sea

Hiroshima boasts the largest yield of black sea bream in Japan. These plump fish are used in abundance to create a miso worthy of a meal. Lavishly using the meat taken from grilled black sea bream, this miso makes full use of the bream's delicious and rich taste. Our signature blend of miso has a distinct mellow taste, combining white miso full of malted rice with medium miso. Enjoy miso fit for a meal made through traditional techniques with the flavor of black sea bream from the Seto Inland Sea.

Setouchi Miso Takamori Honten 　/　Website: https://setouchimiso.com＜外部リンク＞

 

Hiroshima Oyster-flavored Seaweed

Quality you can count on: rich and savory flavored seaweed made entirely in Japan

This flavored seaweed strictly uses ingredients made in Japan and is free of any chemical additives. We use broth from local Hiroshima oysters sourced by the Hiroshima Fishery Cooperative and stock from various other natural ingredients to flavor the seaweed. For salt, we use Amabito no Moshio (fisherman’s salt) from the Setouchi area. Sweet and crunchy, this seaweed provides a satisfying rich taste as it melts in your mouth. Perfect with rice, enjoy quality you can count on with our savory flavored seaweed.

Marutoku Nori Co., Ltd.　/　Website: http://marutokunori.jp＜外部リンク＞

 

Ryokō no Tomo (Furikake)

Committed to quality for over a century; a dining table standard

This calcium-rich furikake (rice seasoning) is made using natural ingredients to showcase the natural flavors of small fish, sesame, dried seaweed, and eggs. Since it went on sale in the 1910s, it has become a beloved classic for Hiroshima residents. With a crunchy texture and full of savory flavor, our furikake is a triple threat: highly nutritious, delicious, and easy to bring with you on the go.

Tanaka Foods Co., Ltd.　/　Website: http://www.tanaka-foods.co.jp＜外部リンク＞

 

Setofumi® Furikake

Unchanged flavor you can count on

Using sesame, shaved bonito, and dried seaweed as its main ingredients, our furikake (rice seasoning) provides a balance of eggs and other ingredients; it is also a well-known product used in school lunches. The taste of well-matched ingredients and natural textures mix to create Mishima Food's classic product that you’ll keep coming back to.

Mishima Foods Co., Ltd.　/　Website: http://mishimashop.jp＜外部リンク＞

 

Conger Eel Chikuwa

The natural and delicious flavor of conger eel

We carefully select our conger eels with just the right amount of fat to make our specialty chikuwa (bamboo-shaped fish cakes). The eels are marinated in Izuno's original sauce and grilled in the kabayaki style before being minced and mixed with fresh pureed white fish. We then grill the finished product to a golden brown for a chikuwa full of natural flavors and the fragrant aroma of conger eel. With an enjoyable, crispy texture, this chikuwa is a local specialty that makes the most of Hiroshima's famous conger eels.

Izuno Corporation　/　Website: https://www.anago-chikuwa.co.jp＜外部リンク＞

 

Shamoji Kamaboko

Kamaboko: a convenient and healthy Hiroshima snack

This kamaboko (fish cake) is shaped like the shamoji rice paddles of Miyajima Island, home to one of Japan's three best scenic views, the Itsukushima Shrine, and it might just bring you good luck. While keeping alive the long-prospering traditions of Hiroshima Kusatsu kamaboko, we use an original technique in which the kamaboko is sandwiched on both sides for grilling. Golden brown and fragrant with a crispy, full-bodied texture, our kamaboko has long been prized as a quick and healthy snack.

Hori Suisan, Ltd.　/　Website: http://www.hori.x0.com＜外部リンク＞

 

Sazare-ishi

A simple combination of ingredients; an outstandingly great match

Kamaboko made using fragrant, raw green onions and a specially-made creamy cheese. The raw green onions are minced and kneaded into a cod puree which surrounds the cheese for a simple, yet exquisite and well-balanced kamaboko. Enjoy the soft cheese as it melts together with the aroma and flavor of fish and green onions. Perfect with rice or as a snack with your favorite drink.

Osaki Suisan Co., Ltd.　/　Website: http://www.osakisuisan.com＜外部リンク＞

 

Hama no Matsutake

Miniature kamaboko with a big taste

This kamaboko is grilled to resemble cute and plump matsutake mushrooms. The light fragrance of matsutake is matched by the savory grilled flavor of the grilled fish. This one-of-a-kind product is available only from Osaki Suisan, perfect as a convenient snack or in various dishes.

Osaki Suisan Co., Ltd.　/　Website: http://www.osakisuisan.com＜外部リンク＞

 

Komochi Kombu

Local delicacy that goes perfectly with rice

A sweet tsukudani (simmered side dish) well-known in Hiroshima. We use an original method to slowly cook high-quality kombu seaweed. The savory taste of the simmered kombu and the texture of the cod roe come together for a dish sure to go well with rice. When Hiroshima residents think of Hirotsuku Komochi Kombu, many will remember the nostalgic jingle from our TV commercial. Our product has been a beloved part of Hiroshima family tables for generations, a tradition that continues today.

Hirotsuku Co., Ltd.　/　Website: http://www.hirotuku.co.jp＜外部リンク＞

 

Shamoji Oyster Rice Bentō

The ultimate in oyster cuisine! Enjoy Hiroshima oysters to your heart's content

We select only the best and evenly-sized Hiroshima oysters for this lavish train station lunch box (eki-ben). The oyster-flavored rice is made using a stock filled with oyster extract and then topped with a deep-fried oyster, a yuzu citron miso mix, and boiled oysters to let you enjoy Hiroshima oysters to the fullest extent. Enjoy small boiled fish and pickled Hiroshima-na greens as sides for a real taste of Hiroshima. The container is also made in the shape of a rice paddle (shamoji), a famous product of Miyajima, and is popular as a lunch box that just might bring you good luck. Enjoy the taste and unique shamoji shape of this distinctly Hiroshima lunch box.

Hiroshima Ekibentō Co., Ltd.　/　Website: http://www.ekibento.co.jp＜外部リンク＞

 

Taste of Hiroshima: Oyster Rice Mix

Local delicacy filled with the savory taste of oysters

This mix for seasoned rice uses oysters from the northern area of Hiroshima Bay known for their rich taste. Using only quality oysters of the same size, soy sauce, and ginger, our traditional techniques ensure a perfectly steamed rice dish. Cooking is simple: just mix the oyster rice mix with rice and steam. As the rice steams, it creates a sweet aroma while the savory taste of oysters fills every grain of rice. Enjoy fine local Hiroshima oysters no matter the season with our rice mix.

Chinmi-dokoro Nakamura Ltd.　/　Website: http://kakimesi.com＜外部リンク＞

 

Oyster Rice

Oyster rice mix filled with the flavors of the sea

This cooked rice mix uses Hiroshima oysters and Hokkaido kombu seaweed for a light flavor with a touch of ginger. Oysters are slowly cooked using far-infrared rays to enhance their overall flavor. The delicious smell of oysters and soy sauce, mixed with the lovely greens of the kombu, is sure to satisfy. Enjoy local Hiroshima cuisine in your own home with this easy-to-make mix.

Mishima Foods Co., Ltd.　/　Website: http://mishimashop.jp＜外部リンク＞

 

Dumpling Flour Using Hiroshima-Grown Ingredients

A simple and old-fashioned taste with a soft yet chewy texture

This traditional dumpling flour is made with koshihikari rice produced in Hiroshima and paddy-grown glutinous rice harvested in areas surrounded by the Chugoku mountain range. We use a traditional and old-fashioned milling process to create the flours, then blend them at our own original ratio. Our product offers a taste that uses the natural flavor of rice, and yields a soft and chewy texture when made into dumplings. Use it to make all kinds of sweet and savory dishes.

Ueman Ryōshoku Seifunsho Co., Ltd.　/　Website: http://kona-ya.com＜外部リンク＞

 

Roasted Soybean Flour Made in Hiroshima Prefecture

Quality ingredients in their purest form

This roasted soybean flour uses Hiroshima-grown soybeans known for their high sweetness. In our original roasting method, we use far-infrared rays to slowly roast the beans from the inside out to ensure the color, fragrant aroma, and sweetness are preserved, resulting in a roasted soybean flour that keeps the natural flavor of the ingredients. With an even, bright color, a fragrant aroma, and an inherent sweetness, this truly is a roasted soybean flour with a natural and well-balanced flavor.

Ueman Ryōshoku Seifunsho Co., Ltd.　/　Website: http://kona-ya.com＜外部リンク＞

 

Premium Roasted Soybean Flour

An impressive and full-bodied taste

Our roasted soybean flour (kinako) is made using high-quality soybeans strictly selected from the Sera region of Hiroshima Prefecture. We slowly roast them to a deep color, then remove the skins and mill them finely to create a silky and smooth kinako that will melt in your mouth, striking a balance between the soybean's sweetness and light bitterness for a mellow and deep aroma. With an impressive and full-bodied taste, this product is a classic beloved by local Japanese confectionery shops for its ability to elevate sweets and cuisine.

Masuda Seifun Co., Ltd.　/　Website: http://masudaseifun.com/index.html＜外部リンク＞

 

Mikan Kōbō Chilled Hiroshima-style Okonomiyaki

An easy way for anybody to enjoy a taste of freshly-made okonomiyaki

We analyzed okonomiyaki shops in Hiroshima to faithfully reproduce the characteristic okonomiyaki-making processes (grilling and steaming) in our dedicated factory, thus creating a classic Hiroshima-style okonomiyaki. Our product is manufactured to replicate a perfect, freshly grilled okonomiyaki when warmed up in a microwave. Through our devotion to using ingredients produced in Japan and the high level of technology only Satoyoshi Manufacturing can provide through years of experience creating food product machines, we deliver a product with a high level of safety and reliability. Now you can enjoy the taste of Hiroshima okonomiyaki restaurants in your own home.

Satoyoshi Manufacturing Co., Ltd. 　Food Products Department (Mikan Kōbō)　

Website: http://mikankobo.jp＜外部リンク＞

 

Okonomi-Mura Frozen/Refrigerated Okonomiyaki

Authentic Hiroshima okonomiyaki carefully handmade by expert chefs

These frozen/refrigerated Hiroshima okonomiyaki carry the name Okonomi-Mura, well-known all across Japan as the mecca of okonomiyaki in Hiroshima. Skilled chefs carefully select ingredients and create each okonomiyaki with care and the Mitsuwa Okonomi Sauce used in our product is recommended by professional chefs, and used at all 23 shops at Okonomi-Mura. Enjoy the taste of authentic Hiroshima okonomiyaki at home using nothing more than a household microwave.

Sunfoods Inc.　/　Website: http://www.sunfoods.net＜外部リンク＞

 

Mitchan Sōhonten Frozen Okonomiyaki

Mitchan Sōhonten: Taste the tradition of Mitsuo Ise that keeps the lines out the door

Hiroshima-style okonomiyaki is a beloved soul food of Hiroshima. This frozen Mitchan okonomiyaki is from the original Mitchan shop (Mitchan Sōhonten), founded by Mitsuo Ise, who is considered to be the father of Hiroshima okonomiyaki. Made in an HACCP system-equipped factory, we use proton freezers to prevent the destruction of food cells and reduce the amount of dripping when thawing. Our okonomiyaki with pork, eggs, and noodles, the most popular type in Hiroshima, are carefully made individually by hand with only the finest ingredients. Big enough to satisfy any appetite and easy to microwave, just pour our special sauce over the okonomiyaki to complete your delicious meal and enjoy.

Ise Hiroshima Sodachi Ltd.　/　Website: http://www.okonomi.co.jp＜外部リンク＞

 

100% Chirimen (Dried Young Sardines) Crackers

Enjoying the flavors of Hiroshima is easier than ever with our chirimen crackers

Chirimen are the flavor of Hiroshima. Our trusted group of expert fishermen have 90 years of experience in catching chirimen that are brimming with flavor. This crisp cracker takes the natural salty flavor of the fish and turns it into the perfect snack that's sure to please every palate.

Ishino Suisan Ltd.　/　Website: http://www.kichiami.com＜外部リンク＞

 

Eba Senbei (Pressed Oyster Cracker)

A crisp cracker made using only oysters with no additives

We use a unique press-roast production method in which oysters are pressed and roasted to remove moisture and create a cracker packed with the additive-free natural flavor of raw oysters. The crispy crunch together with the intense oyster flavor creates an amazingly rich delicious snack. These delicate crackers provide essential nutrition such as zinc (naturally occurring in oysters), and also go great with your favorite drink.

Tomoeya Kiyonobu Ltd.　/　Website: http://tomoe-ya.co.jp＜外部リンク＞

 

Oyster Shigure (Simmered Oysters) (Small Boxes/Giftwrapped)

Perfect side dish with rice or with beer

Our shigure-ni simmered oysters are made from the rich flavored oysters found in the sea north of Hiroshima Bay, packed with nutrition from the Ōtagawa River that flows through Hiroshima City. We select high-quality, uniformly-sized oysters and add soy sauce, ginger, and other flavorings to create a rich flavor base before carefully simmering the oysters. These flavorful and tender oysters are perfect for topping rice or for enjoying with your favorite drink.

Chinmi-dokoro Nakamura Ltd.　/　Website: http://kakimesi.com＜外部リンク＞

 

Tawara Rice Balls

Like no other: finely honed culinary skills to make better rice ball

These rice balls, shaped individually by hand, combine a secret sauce perfectly accented with salt and crisp nori seaweed. Famous in Hiroshima, our rice ball bentō is a staple for outings and picnics. It takes a minimum of two years of training to master our technique to create a rice ball that’s just like freshly steamed fluffy rice. Truly like no other, our rice balls are the product of the techniques and sentiments cultivated since the founding of Musashi. Available with five different fillings: pickled plum paste, kombu seaweed, bonito, lightly pickled vegetables, and shiso-pickled vegetables.

Musubi Musashi Co., Ltd.　/　Website: http://www.musubi-musashi.co.jp＜外部リンク＞

 

Usui Artisanal Noodles: Hiroshima Chūka Soba Ramen

Tonkotsu (pork bone) broth and soy sauce ramen with fresh noodles that can be stored at room temperature

We’ve taken mellow-flavored tonkotsu (pork bone) broth and soy sauce ramen, which gained widespread popularity post-WWII, and made it to-go! The noodles can be stored long-term at room temperature without losing their moisture content. Enjoy all the body, chew, and flavor that fresh noodles bring in this authentic ramen, never before available to-go.

Usui Chūka Ltd.　/　Website: https://www.usui-chuka.jp＜外部リンク＞

 

Green Roasted Soybean Flour

A beautiful pale green toasted soybean flour

Our roasted soybean flour (kinako) uses soybeans that stay green even when they mature, known as the Emerald of the Fields. These soybeans are then expertly roasted by our craftsmen who ensure the perfect temperature and roasting time using our unique two-level roasting methods used at our company since the beginning. This method ensures a light roast on our kinako, drawing out the unique sweetness and fragrance of our green soybeans, and retaining their beautiful pale green color.

Ueman Ryōshoku Seifunsho Co., Ltd.　/　Website: http://kona-ya.com＜外部リンク＞

 

Red Wine & Lemon Bamboo Shoot Pickles

Enjoy the crisp crunch of fresh bamboo shoots

Our pickles bring you the rich aroma of red wine and the refreshing taste of lemon with a hint of bay leaf. We take bamboo shoots and process them within five hours of harvest before pickling them for one year in our own specialty pickle barrels. Enjoy the rich flavors that our year-long pickling process imbues in each crunchy bite. These stylish pickles are the perfect gift for any occasion!

Takehara Kyushoku Co., Ltd.　/　Website: http://aji-tange.com＜外部リンク＞

 

Oyster Soy Sauce-flavored Nori Seaweed

A Hiroshima favorite full of rich oyster umami

Oyster Soy Sauce-flavored Nori Seaweed is packed with oyster umami and has long been a local favorite, often eaten since childhood and known as the taste of Hiroshima. Perfect as a gift or souvenir, today, this nori is also popular outside of Hiroshima Prefecture as well! Using only the finest seaweed chosen by our experienced experts and flavored with oysters cultivated in Hiroshima, dried shrimp from the Seto Inland Sea, and kombu from Hokkaido, this nori is the pride and joy of our company and backed by over 100 years of experience as a company that specializes in nori.

Hiroshima Nori Co., Ltd.　/　Website: https://www.hiroshimanori.co.jp＜外部リンク＞

 

Find out more about the Hiroshima Brand

Official Facebook account (Japanese/English)

URL:  https://www.facebook.com/hiroshimabrand＜外部リンク＞

 

　Official Instagram account (Japanese only)

　URL:  https://www.instagram.com/the_hiroshima_brand＜外部リンク＞

 

Inquiries regarding this site

Commerce Promotion Division, Industrial Promotion Department, 

Economic Affairs and Tourism Bureau

Tel： +81-82-504-2318/Fax： +81-82-504-2259
E-mail：syogyo@city.hiroshima.lg.jp